👋 Hi! I'm Matt and I'm an entrepreneur. Getting a business from 0 → 1 and figuring out how to find traction in early stages is my jam. I've started or cofounded four companies with exits, including Logistimatics / GPX in 2021 (PE acquisition) and Handbooks in 2025.

I'm into businesses that are useful, valuable in the world and culturally awesome.

I'm currently building quietly with some talented people.

My core values

Contact Info

🚣‍♀️ My work

Early stage 🚀

• Ideas, model and MVP
• Frontend, sitting very close to the customer experience.
• Reasonable risk taking with a focus on testing and execution
• e-commerce, ads, channels, sales traction
• Workshopping product-market fit
• Thought leadership and equity partnership

Growth stage 🌿

• Hiring, people, team
• Operations, finance
• Growth, systems, data
• e-commerce, ads, channels, sales traction

Exiting 💯

• Acquisition and exit

⚡ How I do this work

• [ ] I start, grow and sell businesses.
• [ ] I team up with others as a partner (equity, thought leadership, and daily activities, engineering)

❤️ Companies I founded or co-founded (and exited)

• Handbooks.io (Software as a service, HR)

  30k companies have created an employee handbook. Sold in 2025.

• Logistimatics (GPS tracking, software, e-commerce, internet of things)

  $10M revenue, thousands of subscribers, sold to private equity

• ADA Central (Niche manufacturing, e-commerce)

  Tens of thousands of signs produced. Acquired.

• Bravo Signs (A sign manufacturing company long ago)

  Bootstrapped it in my 20’s. 15 employees, lots of lessons. Sold locally.

🧪 Product Experiments

• Duckling HR (SaaS, services, HR)
• Highly AI (Computer vision, facial recognition, hardware)
• HeyHuman (Short-form video, SaaS, marketing)
• A carbon sequestration experiment related to biochar

💥 What I'm good at

1. Customer acquisition, growth and traction
2. Operations, people, and moving the needle daily