👋 Hi! I'm Matt and I'm an entrepreneur. Getting a business from 0 → 1 and figuring out how to find traction in early stages is my jam. I've started and exited four companies, including Logistimatics / GPX in 2021 (PE acquisition) and Handbooks in 2025.

I'm into businesses that are useful, valuable in the world and culturally awesome.

I'm currently building things with fun, talented people.

My core values

Contact Info

🚣‍♀️ My work

Early stage 🚀

• Ideas, model and MVP
• Frontend software development (Javascript, React)
• UI, UX
• e-commerce, ads, channels, sales traction
• Workshopping product-market fit
• Thought leadership and equity partner

Growth stage 🌿

• Hiring, people, team
• Operations, finance
• Growth, systems, data
• e-commerce, ads, channels, sales traction

Exiting 💯

• Acquisition and exit

⚡ How I do this work

• [ ] I start, grow and sell businesses.
• [ ] I team up with others as a partner (equity, thought leadership, and daily activities, engineering)

❤️ Companies I founded or co-founded (and exited)

• Handbooks.io (Software as a service, HR)

  30k companies have created an employee handbook.

• Logistimatics (GPS tracking, software, e-commerce, internet of things)

  $10M revenue, thousands of subscribers, sold to private equity

• ADA Central (Niche manufacturing, e-commerce)

  Tens of thousands of signs produced.

• Bravo Signs (A sign manufacturing company long ago)

  Bootstrapped it in my 20’s. 15 employees, lots of lessons.

🧪 Product Experiments

• Duckling HR (SaaS, services, HR)
• Highly AI (Computer vision, facial recognition, hardware)
• HeyHuman (Short-form video, SaaS, marketing)
• A carbon sequestration experiment related to biochar

💥 What I'm good at

1. Leadership (specifically Service Leadership), recruiting, building teams
2. Product, design thinking, customer acquisition, growth and traction